Apigee is Google Cloud's native platform for API (Application Programming Interface) management.

1. To Securely Expose Data: They can safely share their data and services without exposing their core backend systems to the public internet. Apigee acts as a security shield.
2. To Build a Developer Ecosystem: They can create a “developer portal” where other developers (both internal and external) can easily discover, learn about, and start using their APIs. This fosters innovation and partnership.
3. To Drive Digital Transformation: It allows companies with older, legacy systems to create modern API fronts, enabling them to build new mobile and web experiences without completely overhauling their existing infrastructure.
4. To Create New Revenue Streams: Apigee allows businesses to “monetize” their APIs by creating rate plans, charging for usage, and billing partners, effectively turning their data into a product.
5. To Gain Insights and Analytics: It provides powerful dashboards and analytics to monitor API traffic, track performance, identify trends, and understand exactly who is using their services and how.

In short, Apigee is the business and technology layer that allows a company to manage, secure, analyze, and scale their APIs like a product. It turns a simple technical connection point into a robust, secure, and valuable digital asset.

Options for Apigee – Apigee, Apigee hybrid, Cloud Endpoints, API Gateway