CRM is a Customer relationship management (CRM)  approach to managing a company’s interaction with current and potential customers in-bound and out-bound business activity. It uses data analysis about customers’ history with a company to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth.

CRM tool gives you to store customer and prospect contact information, leads, sales opportunities and manage marketing campaigns, all in one location and make information about every customer interaction available to anyone at your company who might need it and confidential to handle. 

CRM is a solution helps you focus on your organization’s relationships with individual people — including customers, service users, colleagues, or suppliers — throughout your lifecycle with them, including finding new customers, winning their business, and providing support and additional services throughout the relationship.